Photography business involves taking all forms of photos and getting paid for it, it is advancement from a hobby to a business.
Photography is often a business for one-man-bands.
In today’s economy, more and more people are looking to turn their hobbies into a potentially profitable sideline of income, and photographers are always in demand.
IMPORTANT THINGS TO KNOW BEFORE STARTING YOUR PHOTOGRAPHY BUSINESS
Starting a photography business may seem easy to start.
All you need is a:
- good camera,
- an insight of photography techniques,
- love for photography itself, and
- your enthusiasm to turn a passionate hobby into a business.
But you should note that there is more to it than this as you need a good financial and business sense.
There are several different types of photography, but wedding photography is one of the most high-profile money-maker in photography business.
However, bear in mind that the job of snapping a wedding takes considerable expertise.
A professional photography business model can specialize in a mixture of various services:
- and architectural photography.
Determining the type of photography business you plan to start will help identify the type of equipment you’ll need, as well as many other issues.
Therefore you need to find a niche for yourself when considering going into a photography business.
Get a business name that will be easy to remember and catchy for your business.
Register your business legitimately and legally and also find out all these is to find out about photograph in your area.
You must then establish yourself as a business by obtaining the licenses and permits that you will need to open up a shop or run from home.
WHAT DO YOU NEED TO START PHOTOGRAPHY BUSINESS
Before starting a photography business, it will be wise of you to practise more often and also participate in short photography courses and certifications as this will give you more insight and a more professional outlook.
Learn from other photographers, study their works and try to imitate images that you love.
Spend time learning necessary and advanced image editing. Learn your camera in and out, and train with settings and modes that you don’t usually use.
Take an advantage of free and low cost photography blogs and web sites.
EQUIPMENTS YOU WILL NEED FOR YOUR PHOTOGRAPHY BUSINESS
Equipments needed for start-up in professional photography are very expensive to buy however advances in technology have made good quality equipment affordable for everyone.
Preferably you’ll need to purchase the following:
- decent quality camera,
- light box,
- lighting, and
- some decent photo processing software.
The good thing is that these things are quite affordable and you can pick up a lot of bargains online.
You must however never presume you need to always get the latest and greatest SLR and lighting systems.
Start small, with your current camera or an older model. Add some inexpensive reflectors and/or home-grown lights to start with.
As you make more money, you can begin to purchase the latest equipments you have listed, and you’ll appreciate every new piece of gear even more.
You should also apply this for software purchase.
Free, open source image-editing software such as The GIMP is a good way for you to get started.
Corel Draw Paint Shop Pro and Adobe Photoshop are also excellent and very reasonably priced.
MARKET YOUR PHOTOGAPHY BUSINESS
Once you have chosen your niche, registered your business and gotten your equipments ready you will need to decide how to showcase your works in order for people to contact you for jobs.
You can either do this through a portfolio which should contain a decent mix of quality shots you have taken.
You can include a website also to showcase your portfolio as an e-commerce facility is a great way to try to sell your work.
Consider using adwords and search engine optimization methods as this will increase your customer base and help drive traffic to your website.
You should also use:
- promotional flyers,
- also your business card
which you can give to almost everyone you come in contact with daily.
Framed shots are a good way to show your work to potential clients rather than just images on a screen.
These framed pictures can be placed in local shops in your area and you could offer them for sale.
STEPS TO MAKE YOUR PHOTOGRAPHY BUSINESS A SUCCESSFUL ONE
In general, starting a photography business can be very clear-cut and well within your reach even as an amateur photographer and you want to turn your hobby into a business.
Self-employed photographers can make money in a variety of ways.
Perhaps the main traditional approach is for you to open a photography studio but to grow in popularity and make more money you can be involved in both indoor and outdoor photography.
You could also be involved in freelance photography which involves taking pictures of anything and everything you see, you could sell these shots to magazines, stock photo companies and other corporate bodies.
Do not limit yourself, be creative as this is what will make your thrive in the photography business.
Plan For Your Photography Business
Now that you have determined the type of photography that interests you, it is time to get started with a business plan.
A business plan can allows you to set the goals that you want to reach and the strategies that you will use to set these goals.
Owning your own photography business can be a fun and rewarding career, and with the right plan you can make that dream a reality.
A business plan and how you intend to go about your business is important to help you focus and grow.
This will include your:
- monetary needs,
- possible investors,
- the base -where you will run your photography business from,
- a logo for your business, and
- any copyright notices.
You may also wish to set some short-term goals by which you can measure the success of your business.
You should research about rules and regulations, and any zoning restrictions at your chosen area.
Being in business is not for the faint-hearted or thin-skinned.
Because of this, it’s crucial for you to maintain a positive mindset and keep your business goals tightly in sight.
Dedication and proper management is a big factor in the photography business and it’s important to be 100% dedicated to your success no matter the current circumstances that surrounds you.
This also implies investing in your photography business education, and having a forward-thinking mentality that’s focused on your future growth.
Photography Business Resources